# Optimization

Stop relying on SEO alone! Uncover the best traffic sources for direct website visitors, including how to use push notifications to trigger Google Discover.

Struggling with low push notification engagement? See real data on how I hit a 19.5% CTR using urgency, smart copy, and the speed of Trust Push.

Publishers are growing at scale in terms of traffic, just using push notification as a traffic channel. Here's how you can do so.